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Design Trust Ltd. Fall 2016 Symposium


  • New York, New York USA (map)

Cliff Young
EJ Victor
McKinnon & Harris
Sandow Media/Luxe Interiors & Design
Cosentino
Brunschwig & Fils


SELF-PROMOTION WITHOUT LOSING YOUR DIGNITY
Brandon Kleinman, Marketing Expert & Tech Entrepreneur, and Marisa Marcantonio, of Stylebeat, presented “Self-promoting Without Losing Your Dignity.” Marissa, a well-known blogger and former design magazine consultant, spoke to the group about how to get their works published and how to use social media to gain respect within the interior design community.  Brandon, the founder and former CEO of Laurel & Wolf, spoke to the group about creating a brand through social media.  As an accomplished entrepreneur, he guided the group on how to create brand awareness through use of social media platforms, especially Instagram.


ART & INTERIORS: WHAT HAPPENS WHEN YOUR CLIENT ASKS FOR HELP?
“Art & Interiors: What Happens When Your Client Asks for Help?” was presented by Lisa Hahn of Art Horizons International.  She touched on an area that often proves difficult for interior designers – that some clients consider art an investment as well as a decorative accessory.  The personal nature of choosing art for clients was also covered. Lisa shared a wealth of information about purchasing art and recommended different shows that might be helpful to designers.


THE EVOLVING LUXURY MARKETPLACE
Allan Blaustein, President & Group Publisher, Luxe Interiors & Design, presented to the group on how important marketing and branding is in our current society.  “The Evolving Luxury Marketplace” addressed the influence of advertising and how the rise of technology and social media have changed the notion of luxury.  He explained how two almost identical products can be perceived completely differently based on advertising or social media campaigns.


OPTIMAL BRANDING & SOCIAL MEDIA FOR YOUR INTERIOR DESIGN BUSINESS
Design Trust Members Lorna Gross and Ben Johnston presented “Optimal Branding & Social Media for your Interior Design Business.”  Lorna and Ben talked about company logos, advertising and social media before leading the group in a breakout session.  During the session, members gave feedback on other member’s company logos, advertising and marketing materials.


HOW PRINCIPALS SPEND THEIR TIME
Design Trust, Ltd. members Scott Ageloff, Doug Greiwe and Robert Kaner presented to the group on “How Principals Spend Their Time.”  Each member analyzed how much of his schedule is spent on managing a business versus client and design time.  A discussion followed about how to structure a business to maximize design time.


TWO WORKFLOW MODELS
Design Trust members Susan Brunstrum and Laura Britt presented “Two Workflow Models.” Each presented a step-by-step model of a design project from initial client meeting to final installation.


HANDLING DIFFICULT SITUATIONS
Design Trust’s psychologist turned designer, member Paula Grace, offered advice to members on difficult situations that they had faced in their design business with both employees and clients.


MAKING THE PITCH AND CLOSING THE DEAL
Design Trust Members Sherry Hayslip and Skip Sroka presented “Making the Pitch and Closing the Deal”.


RIDING THE BUSINESS WAVE
Skip focused on his company’s success and failing throughout its 30-year history and how important each project is to the company’s long term growth.