HOW TO ACHIEVE YOUR GOALS IN AN EVER-CHANGING WORKPLACE
Barbara Mistick presented on “Stretch: How to Future-Proof Yourself for Tomorrow’s Workplace,” the recently published book that she co-authored. She outlined the key principles of interest to interior designers: identifying people who can help advance your career, defining professional goals, and finding ways to keep employees invested and involved.
CREATING POSITIVE CULTURE IN YOUR CREATIVE WORKPLACE
Design Trust, Ltd. member Paula Grace, who had a previous life as a therapist, used her expertise from both careers to offer insights into building strong client relationships. She analyzed the delicate interaction between designer and client, discussing critical issues like setting boundaries, establishing trust, and the importance of detailed contractual agreements.
OPERATIONS PAR EXCELLENCE
Design Trust, Ltd. members Sarah Eilers and Mickey Bufalini gave a detailed joint presentation outlining the operations of their respective firms, breaking down every element from software to marketing to fees and billing structures.
HOW TO MARKET YOUR BUSINESS IN THE DIGITAL AGE
Jennifer Matthews, Cottages & Gardens group publisher, introduced several publications that she oversees. She offered advice on regional media and focused marketing opportunities, including not only local media and show houses, but little-known programs involving social media.
FLOWERS STYLED FOR THE WHITE HOUSE
Former White House floral designer, Laura Dowling, told of her intriguing politics-to-flowers career and showed examples of her designs for White House events. Her thought-provoking and beautiful floral arrangements and table settings sparked creative ideas from the audience.
FINANCIAL PRODUCTIVITY: INCREASING PROFITABILITY WITHOUT CHARGING MORE
Design Trust, Ltd. members Phil Norman and Corinne Brown offered a nuts-and-bolts presentation on financial productivity, that covered fiscal tools, calculating profitability, product markups, and the value of raises vs. bonuses. Subsequent discussion dealt with how to engage and motivate staff and the question of why and how to charge design fees as part of a contract proposal to a client.
CREATIVITY: KEEPING IT FRESH
Design Trust, Ltd. member Scott Ageloff led a discussion on creativity by challenging the designers to recall their original motivation for choosing their careers and for becoming entrepreneurs. He asked them to thinkfrom a new perspective to create a culture of collaboration within their firms. Designers broke into small groups to exchange ideas about fostering creativity, with each team reporting back on their discussions.